You might think that skating is just for skaters, hipsters and those who love road rash. But at Cellular, we say not so. Even the ad agency that made our website skates. That’s right, those pudgy suits that sit behind computers and come up with jingles all day are now taking regular skate breaks.

See, a while back some of them came in and looked at our wall of longboards and said (slightly embarassing) things like, “That one looks pretty” and, “Ohh, I like those green wheels.” A few minutes later, they were walking out with longboards. Now, they keep sending us horrible pictures like this:

Seriously – will someone tell me what’s going on here?  Does that guy think he’s on a freaking luge?  And if so – what kind of idiot luger puts his feat up in the air like that?   But that’s not the end of it, they also no apparently fancy themselves iPhone videographers:

I can only imagine the title of this film would be “Idiot skater slowly rolls down parking lot.”  Expect it on our store shelves never.

And finally, just when you thought it couldn’t get any worse, they sent us this eyeball-meltingly-awful image:

There are no words.

They claim they’ve even been “hassled by the man” while skating in a nearby parking lot, though I suspect that had more to do with the cross-dressing than the actual skating.

Ok – despite the fact that this particular agency is full of incompetent skaters – my original point still stands.  Even if you are 100% athletically impotent, and perhaps outside of the typical “skater” demographic, you can still have a good time on one of our longboards.

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Boom. That just happened.

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So, the Cellular Skate team got together and whipped up this promo. Promo for what you ask? A promo for their upcoming much-longer video project.

Since this teaser alone should be enough to melt your face off – I tremble to think of the effect that the actual feature-length product will have on its viewers.

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So, it’s January. And January implies that things are a bit nippy out there. Ok – a look at the weather report proves that things are far from nippy – but the fact remains that they should be nippy. Ergo: you’re likely spending less time skating and more time in the great indoors, sitting in front of your computer, looking for skate-related-entertainment in the vast wasteland that is the internet.

Allow us to be of assistance.

Click this link.

You should now have a new browser window open to The Berrics Trickipedia. Presented before you are a litany of videos – well shot and informative – of great skaters doing great tricks.

Watch some of these videos. Imbibe the knowledge they represent. And perhaps, once you’re feeling confident – go out in to the (not so frigid) January air and perhaps give some of them a try.

FYI – We’re completely not liable when you inevitably break your wrist trying your first Switch Frontside Heelflip. Don’t sue us, sue The Berrics. They’ve got lots of money – and it was their stupid freaking video that got you all inspired in the 1st place.

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It’s that time of year again. More specifically, time for Cellular Skate’s Midnight Madness Sale – our biggest sale of the year.

On Friday, December 11th, Cellular Skate will close down at its normal 8:00 closing time – but then, a half hour later, the store will reopen from 8:30 – Midnight for a huge sale.

Nearly Everything in the store is on sale, but here are a few of the specific deals:

• All Denim, Buy 1 get One 1/2 off
• All Watches and Sunglasses 20% off MSRP
• All Girls – Buy 1 Get One 1/2 off
• All Shoes – Buy 1 Get One 25% off
• 60% off all sales apparel

Plus, if you come to the midnight madness sale, you’ll have a chance at winning:

• Free Shoes for a Year
• Free Skateboards for a Year
• Free Tees for a Year
• And for the Ladies (or dudes who are in to that sort of thing) Free Dresses for a Year!

And that’s not all, we’re also giving away:

• A Nixon Timeteller
• Skullcandy Headphones
• A Fallen Backpack
• A Complete skateboard
• A $25 gift card
• A $50 gift card
• The Wave street surfing board

Along with gear from:

• Toms Shoes
• Element
• Obey
• Supra Shoes
• Nixon
• Krew
• Skullcandy
• Zoo york
• Arnette

So, come to Cellular Skate, Friday December 11th from 8:30 PM to Midnight, get your holiday shopping done awesome-style and win some of the thousands in free gear we’ll be giving away.

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We’re re-decorating our shop. And we need your help. Part of our plan is to install a significant number of old, broken, splintered skate decks in our remodeled shop. But we don’t have too many of those sitting around.

So, here’s the deal. Bring in your old skate deck. Anything will do – just so long as it’s not branded by another skateshop (ie, no decks that say Active or Zumiez on them – we don’t want that crap cluttering up our beautiful shop), and we’ll give you $10 off any $50 purchase, excluding hardgoods.

The deal lasts from now, until the end of 2009.

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That’s right – we already told you that it’s time to buy a hoodie, now we’re making it cheap. If you head over to our specials page and print out the coupon there, we’ll give you $10 off any hoodie or flannel in the store. That means even stuff that’s already on sale.

But hurry down, because before too long, this deal will be gone. And you’ll be stuck paying full price to keep yourself stylish and warm over the winter months. Sadface.

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That thing you’ve been feeling at night during the last week or so, when you walk outside?  That’s called cold.  And there’s more of it around the corner.  Even in our well-insulated inland SoCal, we’re not entirely immune from winter’s frosty bite.  I mean, it actually snowed out here a couple winters ago.  Plus, this winter is an El Nino, which means things are going to get crazy.  We’re talking Chris Farley crazy.

So, with this kind of wintery blast at our doorstep, what can you do to prepare? Well – the answer is of course come to Cellular Skate and buy things. But not just any things, more specifically, buy hoodies. We’ve got lots of ‘em, from the brands you want, in the “colorways” you want.

Now, you should know that if you go to Wikipedia’s page on the iconic Hoodie, you will learn many interesting things.

Interesting Wikipedia Hoodie Fact #1:
Hoodies are also known as “bunnyhugs”

We didn’t make this up. And we’re just as confused as you. So, we turned to Google Image search, which, when typing in “bunnyhug” returns this insightful photograph:

#*&! that is one giant bunny! We still don’t know what it has to do with hooded sweatshirts, but we’re researching this at the moment.

Interesting Wikipedia Hoodie Fact #2:
In the UK, Hoodies have become the trademark of “Chavs”

We have no idea what a Chav is. And we were too lazy to click on the link to Wikipedia’s page on the subject. So we went back to Google Image search, and found this:

This image appears to be some sort of drunken Furby. Again, not really clarifying things. But, let us be absolutely clear on this: we cannot emphasize enough that despite the lies being spread by Wikipedia, Purchasing A Hoodie From Cellular Skate Will Not Turn You Either Into A Gigantic Rabbit Or A Drunken Furby.

I’m glad we cleared that up. Now come get your hoodies.

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It’s nearly time for our annual back to school extravaganza.  Now – there are many horrible things about the end of summer and beginning of school – so we’re trying to soften the blow.  Here’s how things work this year at Cellular Skate:

• Come in to Cellular Skate between August 1st and September 5th.  For every $100 you spend on non-clearance merchandise, we’ll give you a $25 Cellular Skate cash card.
• Then, come back to Cellular between September 6th and September 12th, and spend your cash card!
• You can stack multiple cash cards, and there’s no minimum you have to buy.  So you could – for example – spend $200 at Cellular in August, get 2 $25 Cellular cash cards, then come back in during the week of redemption, and walk out with $50 worth of Cellular gear absolutely free.

So, what are you waiting for?  Head down to Cellular and start earning your cash cards!

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At Cellular, we’re all about helping you get out and skate.  That’s why we’d like to start a series right here about the best skate spots in our neck of the – well, not so much woods as suburbia.

But first, we need a little help from you.  We’re looking for your favorite spot – and we want pics, directions – all the info you care to give.  Put it all in an email and send it to: skatespots@cellularskate.com

We’ll take the best submissions and turn ‘em in to a full featured “Skate Tour ‘De Upland” series of posts here on the site – and of course give you credit where credit is due.  Plus, if your submission gets chosen, we might even hook you up with a little something from the shop.

So, get out those cameras and warm up your typing fingers.  We await your emails with great anticipation.

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